Increasingly popular and growing in interest, blogs are websites containing posts that appear in reverse chronology. A variety of ways are currently used for health-related blogs, including tools for promoting health, providing discipline-specific information, providing resources for caregivers and helping to understand motivations and expectations.
Communication and information about nutrition is widely exchanged and accessed through blogs by both consumers and health professionals. Having a healthy eating blog and contributing to it has a lot of benefits for dietitians. Mostly, the goal of the project is to further promote healthier eating habits by disseminating evidence-based nutrition information.
In order to find out the characteristic of popular healthy lifestyle blogs in Australia, a content analysis method was used. Using search engines such as Google, Yahoo and Bing, healthy lifestyle blogs were identified through a purposive and snowball sampling approach.
As part of the eligibility criteria, blogs had to contain:
Medical professionals
Single-author blogs
Written by Australian authors
At least a single post every month
Blogs which provided health information to the general public
This report focuses more about the influencer marketing industry, with more than 2000 marketing agencies, brands and other relevant professionals. With marketing benchmarks, metrics, important data and also predictions of how industry professionals will move over the year and in the future. Their previous post back in 2016 claims that Influencer Marketing is a combination of both old and new marketing tools. This does not always involve celebrities, instead, it revolves around influencers who don’t consider themselves famous. The key to a successful influencer marketing is the quality of their audience. Unlike celebrities, it is influencer’s job to influence people based on the products that they review or posts about. Then, majority of their followers would listen and respond to the product, as for celebrities, we can’t guarantee that their audience is the right person for the products, nor will them take action on the marketing posts.
Ever since the first Influencer Marketing report in 2017, they now have a clear insight in the state of the industry and research showed, despite the impact of COVID around the world, the popularity amongst influencer marketing are still popular as ever. Other than a rapid increase of popularity with TikTok, there’s only a slight change from pre-COVID report. Social media influencer’s followers are claimed to be more credible than professional journalists or some mainstream media. Hence it is important for public relations practitioners to reach the targeted audience through contents created by influencers. This report also shows the different engagement on different social media platforms and the impact they have on the target audience. When working in media industry, it is important for public relations practitioners to do some research regarding who they want to communicate with and the publication. Another thing that they have to find out is the reach and credibility of the influencers that they’re going to work with. Their content would be more valid and authentic if the influencer’s values and interests matches the description of the organizations they’re working with.
It has been predicted that over the year and in the future, influence marketing industry will still be popular as ever, in fact, it will keep on growing. Hence, it is important for public relations practitioners to develop a relationship with the media as it is an essential PR function and they can’t turn away the potential of working with influencers.
When making this last assignment, I faced a few obstacles that really made me almost gave up. This is supposed to be a 7 minutes video which is not easy. I had to plan on what to say, record, the framing and positioning of the camera and the structure of the video. In the middle of making this video, I struggled because I didn’t know what else to talk about but I kept on researching about the topic so that I can elaborate more. Compared to my previous videos, I can say that I’m improving in filming and editing video. For my first assignment, I didn’t know how to use adobe premiere pro at all so instead, I used iMovie to edit my video. As weeks and weeks of practicing in class using adobe premiere pro, I can already use it to edit my second assignment as well as this assignment.
In this video, I did something different from my previous ones. I interviewed some of my friends regarding the topic. This is because, I want my audience to know that in video making, it’s good to engage with other people. However, when I was about to upload the video to Youtube, I didn’t expect it to be 2 hours long of waiting. I guess it’s because the video is almost twice longer than my previous video. Another thing that I also learned for this assignment, is to choose your own thumbnail for the video. I’ve always wanted to put a thumbnail for my other video, but I wasn’t sure how.
Since this is quite a long video, I did a lot of research and used direct quotation in my speech. However, there are also a few things that I’m not 100% satisfied with. Some parts of the video have a low quality of sound and also the lighting in some clips are not that clear. I didn’t have a tripod when filming this video, so it makes some part of the video a little bit shaky.
There were a few techniques that I used for this video such as time-laps, stopmotion videos, A rolls and B rolls video. The most challenging technique for me was doing the time laps. I had to wait for a long time only to get a short video and I had to hold the camera as steady as possible while walking.
Overall, I’m pretty satisfied with what I’ve achieved in this unit for the past four months. I can say that my making video skills are improving. When editing this video using adobe premiere pro, one of my friend saw it and said that I look like a professional video editor and it kinda made my day. Hopefully in the future I’ll be able to learn more about making video so that I can improve more and more.
Here’s my second video on my YouTube channel. Go check it out!
Before making this video, I had to choose from a few different topics and I chose Surveillance. For me, deciding what topic to go on with was not a problem because I’ve been thinking on choosing surveillance for quite some time. While for the content of this video, I got the perfect idea as I’m going on holidays and I can film different surveillance cameras that I came across. I wanted to talk more about surveillance in our everyday lives which leads to surveillance cameras, webcams and etc.
This is actually my first assignment using premiere pro since I used Imovie for the previous assignment. I thought it’ll be harder to use premiere pro because I’m not used to it but the workshops that we did in class, really helped me plan, edit and making this video so much better. For this video, I had to film for quite some time because I had to go to a few different places to film. I also had to find the matching background music for this video as well. While recording this video, I also had to make sure that the audio quality is clear enough and there can not be loud background voices. In order to make this video enjoyable and not boring, I used some animation in between each video.
Overall, I’m pretty satisfied with what I’ve submitted for this assignment 2. I think it’s much better than my first assignment because now I already knew what I did wrong and how to improve my work. However, there were a few challenges while making this video especially the editing part. When recording myself talking, I had to move places just to find a quiet place with a good lighting as well. As I said in my previous assignment, I’m not very good at talking in front of the cameras which is why I stumbled a few times while talking. Editing this video was also confusing because it’s not as easy as I thought it would be but I still manage to do it. Last but not least, when I wanted to submit this video to my YouTube channel, it couldn’t be uploaded because the file format doesn’t fit. So, I had to use adobe media encoder to change the format of my video.
Reference:
Chill Day by LAKEY INSPIRED is licensed under a Creative Commons License. https://soundcloud.com/lakeyinspired/chill-day Security cameras in Poland by Przemek Pietrak under Attribution 2.0 Generic (CC BY 2.0) globalquiz.org/en/quiz-image/survaillence-cameras/
The avozilla is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties. It’s almost five times bigger than the regular avocado and certainly it’s more expensive than average avocados as well. However, not everyone are aware of this fresh avozilla and they rather buy the normal one because of its price and effectiveness.
Target Audience
It’s highly recommended that the giant avozilla is purchased by juice company or this new giant avocado juice that’s just released. It’ suitable for milkshake, cream, juice and etc.
Filming this video was quite a challenge for me since I’m a very shy person and I can never talk to the camera by myself. There are a few things that I need to think through before filming this video such as, writing the script for the introduction, finding the right place with a good lighting and also taking video of my activities over the weekend. I started by talking about myself for almost a minute and then I also put some clips of different things that I did last weekend. When filming on one spot to another, I had to make sure that the audio was loud and clear enough for me to use and I also had to adjust the position of the camera so that my face was fully visible. In this video, I had my friend helping me to shoot some part and for the other part I used my phone to video myself. I’ve planned the content of this video for over a week and I think I did a pretty good job on creating the content because it basically sums up my activity and interests.
I learned a lot from doing this assignment because it helps me to be more brave and learning more about video making. The challenges that I faced when editing and filming this video are when I was recording the introduction, I was really nervous that I forgot the line that I was supposed to say and when recording the video in public places, I was really shy because there were a lot of people looking at me. I also learned how to edit video from cutting the videos, adding different videos and also adding a background music to the video. I’m really happy for what I’ve learned from making this introduction video and hopefully, I can do better for the upcoming assignments since I already know some of the mistakes that I did for this video.
Here’s my very first podcast about “how has the rise of social media impacted contemporary politics”. For this podcast, I introduced myself in the beginning and start explaining what my topic was about. Then I moved on to my topic, giving some examples related to it. Making a podcast required a lot of research from different sources to find the best content. For my podcast, I researched from the internet and from an article given from my previous classes. However, taking a few sentences from the reading required an in text citation of the author.
I used voice recording app from my phone then I edited it a little bit using iTunes. After I’m satisfied with my podcast, I uploaded it through my sound cloud account. There are some challenges that I faced when recording my podcast. I had to repeat a few times because either I spoke too fast or too slow, so I recorded it again and again until I’m happy with it. When editing the podcast, I also need to cut or crop some voice because it was irrelevant for the podcast.
For the content of my podcast, I do some research online regarding the issues in different countries such as Australia and the US. When putting information on my podcast, I also mentioned the source and the year it was published just to make sure I didn’t steal someone else’s work.
Overall, this was a very challenging yet important lesson that I learned since it’s really hard for me to speak out loud and have to hear to my own voice. I hope you guys can enjoy it. Thank You.
Monica's blog 